Based on app intelligence metrics from SocialPeta and other data sources, I’ve ranked the top 10 mobile apps (excluding games) by downloads and advertising in the global market for March. 2022, I hope the article will help many people in the mobile application development industry trying to understand the trends of the global mobile market.
In general, apps saw steady growth in downloads in March, notably shopping app Shopsy with a stunning surge, and NewBeak made a major adjustment to its advertising strategy for both Android and iOS in March. This reduces the share of ads on iOS by 92.9% every month
Top 10 by Downloads
For downloads, the overall trend is up, with the exception of shopping app Meesho, which is down 3% mom. Shopping app Shopsy reported a sharp surge in downloads in March, with 19.1 million downloads from Google Play, up 96.9% month-on-month, climbing 16 spots in the Google Play rankings and ranking 9th.
On Google Play, downloads of the MaxSpeedfiy app grew 76.4% month-over-month and took the top spot in the rankings, with 20% of downloads coming from the US market.
In the App Store, the ZOOM app, which was in the top 5 last month, saw a 23.2% drop in downloads, down 9 spots on the chart.
Overall, shopping and social networking apps took the most chart positions in March. ByteDance had two apps in the App Store listing for the most downloads. Capcut has the highest growth in downloads in the App Store, reaching 700,000 downloads, a 45.8% increase from the previous month.
Top 10 by Ad
In terms of advertising, news apps continue to top the charts and two grocery delivery apps also appear in the iOS top 10. Those two apps are Uber Eats, which made its chart debut with over 10,000 ads delivered celebrated, and Wolt Delivery, which ranked #7 and #5 respectively on iOS.
On Android, news app SmartNews made a big push in advertising in March, with more than 62,800 ads served, up 127.4 percent month-on-month.
Uplive, a live streaming app from Asia Innovations Group Limited, adjusted its advertising strategy for both iOS and Android in March, reducing the share of monthly ads on iOS by 7.9% to 8200 and the share of ads on Android by 4.5% increased more than 23000 ads.
On the March chart, reading app GoodNovel saw the biggest increase with over 8400 deduplicated creatives on iOS, a monthly increase of over 162.8%. The app had accumulated over 48,000 deduplicated creatives since it began promoting in April 2020. Based on ad creatives, the US was her primary market, where she placed over 20% of all her creatives in 90 days.
On the March chart, reading app GoodNovel saw the biggest gain with over 8,400 ads served, up more than 162.8% month-on-month. The app has collected more than 48,000 ads since the launch of the advertising campaign from April 2020. According to the ads, their main market is the US, where more than 20% of the total ads in the app are served. within 90 days.