A report by market research firm Counterpoint Research recently showed that Honor is gradually developing and operating as a standalone brand in its native China after splitting from Huawei.
In the ranking of the top smartphone brands in China (by market share), Honor ranks 4th, overtaking both Xiaomi and Huawei at ranks 4 and 5, of which Honor alone has the growth rate by market share. record year.
From the table above, we can see that in the first quarter of last year, Honor accounted for only 5.5% of the smartphone market share in the land of billions of people, but after just one year of 166.8% growth, Honor rose by one Growth rate of 166.8% to 4th place. 16.9% market share, ahead of Xiaomi with 14.9% and Huawei with 6.2% market share.
The top 3 positions still belong to three well-known names: vivo, OPPO and Apple with market shares of 19.7%, 18% and 17.9%, respectively. However, no brand has experienced such amazing growth in just one year as Honor.
According to Counterpoint Research, the Honor 60 series is Honor’s popular line of smartphones that has helped the brand capture a large share of the market despite the impact of the COVID-19 pandemic on the market. smartphone industry in general.
In China, 74.2 million smartphones were sold in the country of billions of people in the first quarter of 2022, down 14% from the same period last year. The cause seems to lie in the “No-COVID” policy of this country applied in the past.
A report from Counterpoint Research also revealed a meager market share for foldable smartphones, accounting for less than 1% of total smartphone sales in the first quarter. The limited supply of flexible folding screens as well as the expensive price is also a reason why users are not interested in this type of smartphone.