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Discuss creative advertising content with The Color Picture

The Color Picture – Creative Production House has flexibly changed to adapt and turn challenges into opportunities under the motto 3 rationalization to optimize the shortest time to create the best quality media products for customers.

The brand The Color Picture creates the three-star motto

Just as society as a whole has returned to a bustling state like never before after the pandemic, TCP has set a new goal to accompany content production with business partners in the “normal” economic state. new” under the motto “Process – Team – Quality” namely:

Lean-in-Process: TCP always prioritizes a lean deployment process, minimizing unnecessary steps, optimizing deployment time, focusing critical resources on innovation, and investing in product quality.

Elite in the team: To ensure a smooth combination between creativity and production, TCP team always explores the company’s communication strategy, how to develop ideas and products to meet the trend, to meet the taste of the market, but still to the company’s positioning to fit .

The quintessence of quality: the products of each TCP project are cared for and leave a mark on the hearts of the viewers. TCP always tries to create communication products that convey “Truth – Goodness – Beauty”, each product when conveyed to the viewer will bring positive energy, provide new and humorous perspectives, interesting but also very meaningful, memorable.

Creative solutions and optimal content production in the “new context”

Lean in the creative process

TCP has accompanied Vsmart throughout the process of launching phones from popular to high-end to celebrate Vietnamese creative skills. And I am very honored to have accompanied the launch project of Vsmart Star 5 – a phone aiming to bring free 4G to all Vietnamese.

In just a week of prep time, Vsmart worked with Creative House “The Color Picture” to implement a 360 degree media campaign that included: TVC, POSM, lifestyle photography, 3D modeling and social media. Thanks to many years of mutual understanding and trust, this campaign has achieved certain successes to help Vsmart Star 5 enter the best-selling phones of 2021.

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Elite team to meet the “onlineization” trend

TCP has accompanied FPT through many viral projects during Tet and in particular through the company’s brand communication campaign, confirming that digital technology improves the lives of Vietnamese. The project was quickly briefed and cooled during the pandemic, but there were still many constraints in terms of focusing on filming as well as discussing the implementation plan.

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FPT | Intelligent life for your family

Although all the important phases in this project will be implemented in the form of online meetings, the TCP and FPT teams have accompanied each other to deliver the best possible video quality and to fulfill the mission of getting the message across. Values ​​that FPT brings to the life of the Vietnamese.

Optimized production process

In the project to launch a new product of VinHMS – one of the leading companies in Vietnam in the field of hospitality digitization technology – TCP proposed to bring the cumbersome production process into a single 300 square meter studio. “green” the whole thing.

The first bright spot to mention is the time optimization, which reduces almost ⅓ of the total shooting session time. This brings a relaxed, positive and creative working spirit to both customers and TCP’s production team. The quality of the video depends heavily on the post-production, but here both the label and TCP can collaborate online.

With the experience of many production projects with limited time, TCP believes that the positive and creative spirit is the most important factor in deciding whether the media product is really good and effective. fruit or not.

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Through each project, TCP always aims to become the best companion for brands implementing communication projects through its role as a creative production house. TCP always offers the most suitable and best solutions to create convincing communication products together with customers.

Contact:

Email: minh.phung@thecolorpicture.com

Website: https://www.thecolorpicture.com

https://cafebiz.vn/ban-ve-sang-tao-noi-dung-quang-cao-cung-the-color-picture-creative-production-house-20220429183141076.chn


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