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A number of shopkeepers have decided to open for sale during the holidays because they don’t like to go out and use the golden time to complete orders

Every time you come back to the appointment, the days near the holidays are also the time when people look for deals and want to buy new things. Days near special holidays like April 30th, May 1st, Price reduction activities to stimulate demand from outlets appear more than ever. Because the holiday is not only intended for customers to “pick up” goods freely, but also an opportunity for shops to take advantage of the advantages of being open all day to increase sales.

Every next sales event, fashion and cosmetics stores… increase sales by 2x, 3x compared to normal days. Expensive deals can sometimes make billions in silver on a holiday trading day

Holidays are the “golden” time to complete quests

On holidays like April 30, 1/5 customers often look forward to large and small sales to buy themselves beautiful outfits, beautiful dresses to walk or travel. Therefore, this is also a lively opportunity for the stores to take advantage of the opening plan and lower prices and increase sales.

In Saigon in particular, business is more “profitable” these days. As a well-known cosmetics store owner in the beauty world, there are a number of stores stretching from north to south, which he continues without a break to meet the needs of customers.

According to the store, in order to meet everyone’s shopping needs, it uses the time anytime, anywhere, anytime. Especially the occasions when customers use the shopping of cosmetics and clothes to prepare for holiday travel plans is the “golden” time to complete the order. Due to the understanding of customer needs and fully satisfied customers, the store’s sales are up to 9 zeros these days, and it is estimated that it can bring back 4 billion in just 4 days. The store also took advantage of this opportunity and opened a new facility selling it ‘bolder’ than usual to attract customers.

A number of shopkeepers decided to open sales during the holidays because they didn't like to go out and used the golden time to complete the order - photo 1.

Hien Anh (SN 1999) believes in buying goods on the occasion of the store’s big sale

Not only well-known shops, but also medium-sized shops such as online shops that specialize in ordering Korean, Japanese, American cosmetics … use this opportunity for quick “order completion”. Short holidays allow stores to increase sales of available items to meet user needs.

“On this holiday we will continue to receive orders as usual. If the Korean site has a sale, we will still post it for customers to refer to. Currently, everyone has bank accounts and e-wallets, that is, the purchase and delivery of goods. Online translation during the holiday season isn’t hampered as much as it used to be” – Delivery, Shop owner specializing in ordering famous Korean goods with business affiliation from 2013 to present.

Delivery – Korean student with a business that orders foreign goods, with almost 10 years of service

Regardless of whether the stores are focused on online or offline business, according to them, getting a good deal is not difficult if they know how to use it properly on the occasion of the holidays. “Both online and offline businesses are effective this holiday season if you know how to use them properly. If you can find a source of high quality and cheap goods, offline operation is very good and meets urgent needs. But the online form will also be very effective to take orders for items such as shoes, bags, etc. as each person has an idea that is difficult to enter.” – Added Giao.

“I don’t have a hobby going on vacation, I go to the store every day to sell goods”

On public holidays, shops are not usually closed to go out, but work non-stop to increase sales. Many stores choose to work “overtime” because the store owner likes to sell and doesn’t like to go out. Quynh Nhu (23 years old), who currently runs a fashion store with more than 18,000 followers, said: “Most of the holidays except Tet, we still work normally, because the whole store is managed by me, I have no hobby to go on holiday, so almost when I’m not busy, what day will my store be? also work”How shared.

A number of shopkeepers decided to open sales during the holidays because they do not like to go out and use the golden time to complete the order - photo 3.

With Quynh Nhu, her shop is always open on many holidays to serve customers

Rather than organizing discount promotions on special holidays like other stores, Nhu usually sells based on mood or sometimes the customer’s attitude. Quynh Nhu also chose the path Carry out clearance sales (type of inventory sale – PV) to add to inventory or remove old models in preparation for new collections hitting the shelves.

“I’m really not afraid of customers shopping elsewhere because each place has its own strengths. We always help our customers to be in the happiest and most comfortable mood when they come to buy things, even if we don’t sell out regularly, seasonal or not. Holidays, but we often reduce the prices according to the following criteria: customers are nice, accommodating, buy a lot, we automatically reduce the price and give more gifts” – Like talking about his “unique” business thinking.

Like Quynh Nhu, Minh Nhi (SN 2000), owner of an online fashion store with 27,000 followers on Instagram, chooses to be active during the holidays and update information normally. Nhi also did not opt ​​for discounts on short breaks, preferring to lower prices in line with the trend of e-commerce platforms: “For my shop, a short break like April 30th 1/5 customers don’t buy as much as a long vacation like Tet. Instead of a discount campaign during this period, my shop plans to sell according to the trend mentioned above. Ecommerce platforms like this should focus on special days of the month like 4/4, 5/5.”Nhi shared.

A number of shopkeepers decided to open sales during the holidays because they do not like to go out and use the golden time to complete the order - photo 4.

Minh Nhi (SN 2000), owner of an online fashion shop with 27,000 followers on Instagram

It can be seen that stores like to be active throughout the holiday to organize many discount promotions and increase sales. So, on these occasions, customers can rest assured that they are shopping and choosing places with prices that suit their needs.

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